Regardless of whether your dental practice is successful, it’s often hard for dentists to see everything about their business.
As such, there might be important factors that you’re missing. Factors that could make the difference between becoming successful or maintaining your current success.
To ensure that you are seeing the big picture, let’s take a moment to look at some questions that all dentists should be asking themselves.
Why Me?
The first and most basic question sounds simple enough. But it’s really a loaded question that leads to further introspection. What makes my dental practice so unique that my patients choose me over my competition?
Am I doing something better than other offices that cause people to come and see me? Do I have an all-star staff that is responsible for the great clientele?
Keep probing. This is a great conversation that will help you identify what makes your brand so well-loved.
Conversely, if you’re struggling to attract business, ask “why isn’t” instead of “what makes”, “what am I not doing” instead of “what am I doing”, and so on. This will help you uncover some vital clues as to why you aren’t doing as well as you’d like.
Do I Provide My Patients With the Best Care?
A dental practice that causes patients pain and neglects to address their concerns in a caring manner is sure to quickly lose business.
If you are doing all that you can to make your patients comfortable, you can bet your bottom dollar that they will choose you over your competition any day of the week. Additionally, you want to use this fact to your advantage.
Boast about it in your marketing. Let your community know that your practice prides itself on taking the best care of your patients.
In short, use your strengths to attract new clientele. Keep asking questions and find ways to benefit from them.
Does My Staff Work as a Team?
The answer to this is very critical to the success of your dental practice. On the one hand, a team will work together and keep patients coming back for the great service and care.
On the other hand, a great working environment and employees who get along with one another are less likely to take their services somewhere else. Without them, you would be scrambling to fill their void.
Even worse, it could result in patients choosing a different dental office. If you don’t have a team running the show, you could be in for a world of hurt.
You must do all that you can to instill an atmosphere of comradery among your crew. A big part of that is making sure that you are hiring the most qualified people for the job.
Thankfully, this is made easy when you join the Stynt Network. By filling out our form or downloading our app, you will get instant access to the best dental professionals in your area who can help you grow your brand!