A Fresh Perspective on Dental Staffing
Dental staffing is a topic that is often discussed, but there are many different ways to look at it. In this blog post, we will explore the topic from a fresh perspective. So whether you are a dentist, hygienist, or dental assistant, read on for a fresh perspective on dental staffing!
How Can You Market Your Practice?
You’ve finally made it. You own your own dental practice. But now what? How do you get people to come to your practice? Marketing. Marketing is how you let people know that you exist and that you can provide them with the services they need.
But marketing can be tough, especially for small businesses. The good news is that there are plenty of ways to market your practice, and we’re here to help.
Have a Professional Website
In today’s day and age, having a professional website is a must. Your website is often the first impression potential patients will have of your practice, so you want to make sure it is a good one! Make sure your website is up-to-date, easy to navigate, and provides information about your practice and staff.
Social media is your friend. With over 2 billion active users on Facebook alone, there’s a good chance your potential patients are using social media. Platforms like Facebook, Twitter, and Instagram offer opportunities for you to connect with potential patients and engage with your existing patient base.
In addition, social media is a great way to share content about your practice, promote special offers, and showcase your work.
Another great way to market your practice is through word-of-mouth referrals. Patients who have had a positive experience at your practice are likely to tell their friends and family about you. Beyond that, many patients use online reviews when searching for a new doctor. Make sure you regularly monitor sites like Yelp and Google Reviews to ensure that your online reputation is positive.
Create a Google Business Profile
If you haven’t already, create a Google Business Profile for your practice. This is a free listing that will appear when potential patients search for dental practices in your area.
Your Google Business Profile gives you the opportunity to provide information about your practice, such as your hours, location, and contact information. In addition, you can upload photos and even post special offers.
Traditional Marketing Methods
Finally, don’t forget about traditional marketing methods like print advertising and direct mailers. While these methods may not be as trendy as social media, they can still be effective in reaching potential patients.
No matter what method you choose, marketing is essential for any successful medical practice. By taking the time to develop a marketing strategy, you’ll be well on your way to attracting new patients and growing your business.
Change The Interview Process
The interview process is one of the most important steps in hiring staff. It’s your chance to get to know the candidate and see if they are a good fit for your practice. But the traditional interview process can be time-consuming and even stressful. That’s why we suggest shaking things up with a panel interview.
With a panel interview, you bring in a group of people to interview the candidate. This can be other members of your staff, colleagues, or even patients. The panel asks questions and provides feedback to the candidate.
This way, you can get multiple perspectives on the candidate and make a more informed decision. Also, a peer interview is a great way to get an idea of how the candidate would fit in with your team.
Get Creative With Your Job Postings
When it comes to job postings, it’s important to be creative. Your job posting is your chance to stand out from the rest and attract top talent. So take the time to write a clear and concise job posting that accurately reflects the position you are looking to fill.
Don’t forget to post your job listing on multiple platforms. In addition to job boards like Stynt, Indeed, and Glassdoor, consider posting on social media and even your website. You can also reach out to local colleges and universities to promote your opening.
When it comes to dental staffing, it’s important to think outside the box. There are a number of ways to find talented staff, from social media to word-of-mouth referrals. And don’t forget about traditional marketing methods like print advertising and direct mailers.
By taking the time to develop a staffing strategy, you’ll be well on your way to attracting top talent. Don't forget to post your job postings on Stynt. We are the leading platform connecting dental professionals with jobs.
Sign up today to find your next great hire!